Social CRM is complex. Our solutions are not.
It's one thing to talk about social CRM. It's another thing to apply true discipline and practice to your social CRM approach. We help our clients identify manageable and measureable tactics that move them toward a cohesive, sophisticated sCRM strategy.
So where's the best place to start? Explore our out-of-the-box solutions to migrate your social initiatives to a social CRM strategy.
Fan IntelligenceWe all ♥ Fans. However, activating this audience is not easy. Our Facebook Fan Intelligence solution will help you get to know your Facebook audience better.
Who is engaging with your Facebook page?
Which of your Facebook Fans are Active? Dormant?
What drives Fans to engage?
What is the Value of a Fan? A Like? A Share?
Using our Fan Intelligence solution, we integrate Facebook data with your customer data – establishing a consistent suite of consumer-focused Facebook engagement and value metrics.
sCRM JumpstartIt's time to stop treating social as a mass media. One-size-fits-all messaging doesn't work in email and it doesn't work in social. Our Social CRM Jumpstart solution will assess your current program and build a roadmap for a more targeted approach to social.
Am I ahead or behind in social?
Where should I focus my social investments?
What are the latest developments I should be incorporating into my program?
How can I integrate social into my overall marketing plan?
Consumer ListeningConsumers love to talk. They are probably talking about you right now. And about your competitors. As consumers embrace social media to discuss great product experiences or air their grievances, it's critical for you to keep pace with their conversations. Our Consumer Listening benchmarks are designed to keep you informed. Our dashboard report will plot you against your industry and your key competition.
Hot Topics in the Industry: what are consumers talking about? Find out what's on their minds.
Facebook Fan Engagement: are your fans more or less engaged than your competitors? We'll let you know.
Consumer Satisfaction / Sentiment: is your consumer opinion / discussion trending up or down? What about the industry? Stay head of the curve.
Fan AcquisitionThe competition for fans is getting more intense. And your fan base is probably still just a fraction of the size of your email list or your website visitor base. What is the best way to expand your Fan base? Apps? Facebook Display? Merkle Connect's Smart Fan Acquisition grows your fan base by building an integrated acquisition strategy.
Connected Apps: create engaged app experiences that connect you to the customer for targeted marketing
Email Integration: leverage your email base as a key driver of fan acquisition
Facebook Display: use integrated insights to help optimize display spend with a more targeted strategy
