Email (2)

Integrating Social into Email - Who Does It Best? Target vs. 1800Flowers

Recently I received an email from Target asking me to Like them on Facebook. Not too long after that, a friend of mine forwarded me an email that he received from 1800Flowers. Both of these emails are interesting and timely examples of how brands are beginning to integrate social with email – finally getting closer to the way consumers engage seamlessly with brands.  Let’s take a closer look at emails to hone in on the good, the not-so-good, and the opportunity. Read more about Integrating Social into Email - Who Does It Best? Target vs. 1800Flowers

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