In The News (6)

Once again, our very own Rich Fleck is featured in a pub continuing the discussion on social media. Read more about The Facebook Metrics You Should Be Tracking Via iMedia Connection

Loyalty360 recently interviewed Rich Fleck to discuss the Social Amp acquisition and the future of the Social CRM marketplace. Rich touches on measuring Social ROI, understanding loyalty from a unique angle, and driving marketers to make more informed decisions. Read more about The Next Stage in Social CRM via Loyalty360

Last week, Rich Fleck once again took to the Social Media publishing universe to further the discussion on why marketers need to move away from page-centric metrics on Facebook and toward a customer-centric approach. Read more about Facebook's Elusive ROI via Social Media Insider

David Williams, CEO of Merkle, Inc., hits the nail on the head in his latest contribution to Forbes: website and social strategy should be integrated to create a holistic and optimal customer experience. Read more about How To Make Your Website As Social As Your Customers: Merkle's CEO via Forbes

This week, Ad Age tackled the topic of integrating social data into existing CRM databases.  Putting these two together is a big opportunity for marketers and Merkle Connect was profiled... Read more about Ad Age: Marketers Struggle to Marry Social Media and CRM