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Google+: Should It Be Part of Your Social CRM Strategy?

Posted by Kerri Driscoll | Categories: Google+ | Tags: Social Media Strategy, Social Networks

With existing social networks constantly changing and new ones sprouting up all the time, marketers need to understand which ones are worth the time and effort to incorporate into their social strategy. With Facebook dominating the social network arena, many have questioned whether or not Google+ will be of value to marketers.  While total audience reach and engagement looks low relative to FB , their recent announcement regarding business participation and their dominance in the search marketplace warrant a closer look. Read more about Google+: Should It Be Part of Your Social CRM Strategy?

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