Facebook Fan Engagement (8)

It’s that time of the year when people get serious about shopping, looking for the hot deals, researching products and paying close attention to reviews. Much of this is done online, so in some ways it is not surprising that 57% of online consumers report talking more to their friends online than offline, with 9 out of 10 placing trust in peer recommendations. With so much importance placed on these online references, its time for retailers to start thinking about how to bring that social shopping experience in-store. There’s got to be a way to shift social commerce from online-only experience, to a fully integrated in-store experience. But how? Read more about Holiday Wish Lists: Putting Social Into Your Secret Santa Shopping Trip

Facebook has more than eight million users and ad revenue estimates showing triple digit growth in 2011.  Marketers have taken note (fueling the aforementioned revenue growth) but as with the early stages of any digital channel, rushing in with dollars and no strategy can result in an inefficient marketplace (where CPCs outpace return).  Instead, marketers should first consider how this channel differs from others and the critical questions for success. Read more about Facebook Advertising: How it's Different, How it Works and How to Make it Hum

For more engagement and stronger returns on social programs, marketers should shift from mass communication to a targeted messaging approach. Read how we helped a client make the change and how it impacted their results. Read more about Case Study: Shifting from Mass to Targeted Messaging on Facebook