Facebook Fan Engagement (8)

As consumers have embraced social media, they have discovered new ways to connect with friends, comment on products, interact with brands, and make buying decisions.  This explosion in social behavior has resulted in an increase in data for marketers to leverage in gaining new insights about their customers.  In response to the consumer adoption of social media, marketers now have: Read more about Data, Data, Data Everywhere

Facebook fans are great! And followers are wonderful!  In the past few years, we have seen a strong push from marketers to grow their Facebook audience size and many have been very successful.  The question remains, how successful are brands at driving engagement? It’s not unusual to see 2-3% of fans driving 100% of engagement. Establishing metrics to track Facebook audience engagement can prove more effective than working only from high level Facebook Insights. Here are 5 metrics to track as you begin to look beyond acquisition and start focusing on delivering engagement through Facebook. Read more about 5 Metrics to Determine if Your Facebook Audience is Engaged

This past fall at the annual Facebook developers’ conference (F8) Mark Zuckerberg announced a revamp of the site and that he was "helping to define a brand-new language for how people connect."

"When we started," he explained, "the vocabulary was really limited. You could only express a small number of things, like who you were friends with. Then last year, when we introduced the Open Graph, we added nouns, so you could like anything that you wanted.” Specifically, he went  on to say that “this year, we're adding verbs. We're going to make it so you can connect to anything in any way you want." It was all part of "building this language for how people connect," he said. Although Facebook is officially referring to the verb + noun construct as a “gesture”, the media coined the term “Zuckerverb” as a more descriptive moniker for this new social language. Read more about What the #@%! is a “Zuckerverb”?

Most movie buffs would agree – the Golden Globes are much better than the Oscars.  There are many reasons (more casual, free-flowing booze for the stars, best motion picture awards for drama as well as comedy, etc.) but the best reason may be that while you’re watching, you feel like you’re getting a sneak peek on a casual Hollywood dinner party.  The speeches are wittier and the host (who doesn’t love Ricky’s edge?) can toe that fine line between funny and inappropriate (like a favorite uncle who has had too much to drink at Thanksgiving). Read more about Using Social and Search Metrics to Predict the 2012 Golden Globes

Just because you have a few like buttons on your product pages does not mean your site is truly “social”. Consumers move seamlessly between social networks and brand websites (50% of all Facebook users stay logged in at all times!). To keep up with socially savvy consumers, Marketers need to start integrating their social audience with their site audience to create a truly social site experience. Read more about Socialize Your Site: Top 5 Ways to Connect Your Site and Social Audience