Facebook Ads (4)

Facebook Developers have the f8 conference- an annual event where developers meet to showcase the latest applications built with Facebook’s API. Now marketers too can claim their own conference. At Wednesday’s inauguration of fMC, Facebook Marketer’s Conference, marketers convened for the unveiling of Facebook’s latest marketing products. Below were the two big announcements made and the implications for brands. Read more about fMC 2012: Facebook's Big News for Marketers and What It Means for Your Business

Facebook advertising continues to grow with marketers looking for ways to drive better ROI for the dollars spent.   To date, Facebook has not invested in the infrastructure required to support bigger advertisers leaving the Ad Manager option less than perfect.  As such, a bevy of ad platforms has arisen via access to Facebook’s Ads API to provide the tools required to drive smarter advertising and better return for advertisers. Read more about Facebook Third Party Ad Platform Considerations

Facebook has more than eight million users and ad revenue estimates showing triple digit growth in 2011.  Marketers have taken note (fueling the aforementioned revenue growth) but as with the early stages of any digital channel, rushing in with dollars and no strategy can result in an inefficient marketplace (where CPCs outpace return).  Instead, marketers should first consider how this channel differs from others and the critical questions for success. Read more about Facebook Advertising: How it's Different, How it Works and How to Make it Hum

For veteran digital marketers who have spent any time in search or display, ad testing is old hat.  In fact, many would attest that typically the ad projected to be the clear winner often comes up short.  For that reason, it’s imperative to apply this same discipline to a Facebook advertising strategy.   While the Holy Grail in online testing is the sophistication of a multivariate approach (MVT), marketers just getting started can yield strong results from even the simplest A/B testing. Read more about Facebook Ad Testing: A, Please Meet B