Social Networks (6)

Last week, you got a Groupon -  $15 for $30 at a local restaurant. You checked out the consumer reviews on Yelp, purchased the Groupon, scheduled your hot date with your mom, checked in on Foursquare when you got there and then Liked the restaurant after the delicious pumpkin soup with a hint of cumin and paprika blew your mind. Does this scenario sound familiar?

What’s the leverage point there? Incentives+Real-time Marketing. Read more about Location Based Services: Who'll Get it Right?