Social Networks (6)

As consumers have embraced social media, they have discovered new ways to connect with friends, comment on products, interact with brands, and make buying decisions.  This explosion in social behavior has resulted in an increase in data for marketers to leverage in gaining new insights about their customers.  In response to the consumer adoption of social media, marketers now have: Read more about Data, Data, Data Everywhere

SXSW doesn’t disappoint and this year was no different.  Content abounds and everyone has a POV but we focused on the social perspectives.  Here are a few highlights, straight from the heart of Texas courtesy of Brianna Littlepage and myself:

Overarching theme - Opportunity for real time data to drive value for marketers & improve social consumer brand experience across digital touch points:  

-Marketers are clamoring for the best way to gauge “Social ROI” beyond just the amount of Facebook fans and Twitter followers Read more about SXSW from a Social POV

Super Tuesday. Personally, I like Fat Tuesday a little bit better, but I guess this Tuesday is pretty important too. I guess.

10 states have their primaries today. It got us thinking – in our socialized world, how much of a role does social media play in politics? Read more about Politics in Social Media: Do We Listen to Our Networks?

My Grandpa always drops the “Back in my day” lines –I like to think I’m a bright girl, but it took me a long time to figure out that it wasn’t actually possible to walk uphill both ways.

That said, back in my day, Valentine’s Day candy inscriptions were sweet nothings such as “Be Mine” or “You’re Cute”…. but alas folks, we’re in a social world, and I’m just a social girl. Even this sweet marketing – err – romantic – holiday has gone social. Read more about Valentine’s Day Candy Gone Social

Your designer colleagues are in love with it, your engaged niece is addicted to it for wedding planning and your wife has been pinning the kitchen remodel of her dreams.   It’s Pinterest and its user base is multiplying so quickly that its growth curve looks shockingly similar to that of Facebook’s in 2006. As the new tech start up darling, Pinterest investors recently bet $37 million that this business is bigger than the DIY / Designer / Mom demographic of its early users and traffic data seems to support it.  We review what it is, why it’s different and how businesses can harness it. Read more about Pinterest POV: Why This Network Should Be Part of Your 2012 Social Strategy