Twitter (2)

See if this scenario sounds familiar:  Your boss’s boss just sent an email asking for details of how people are talking about your brand in the social space.  Your boss forwards it to you and says we need the data ASAP and, by the way, there is no budget for a social listening program.  What’s a smart, hard-working marketer to do? Fear not – we’re here to help. Here are the top five ways to execute Social Listening on a (nonexistent) budget. Read more about Social Listening on a Budget: Top Five Ways to Get the Data Without Spending a Dime

I must confess – I do more looking than contributing when it comes to Twitter.  And when you have tweeting machines like #mashable – it’s easy for us to stand on the sidelines and watch the steady stream of interesting facts, latest trends, hot topics.  (A great example of weaving dialog into the fabric of your business and marketing strategy.)  So as marketers and business leaders, if we want to truly integrate social into our marketing strategy, it’s time to become part of the Twitter dialog. Read more about Confessions of a Twitter Voyeur: Becoming Part of the Conversation