Social Listening (8)

Move your social listening program from passive observation to actionable results.  Consumer insights derived from listening should drive increased awareness and engagement.  We put this to the test with a nationally known entertainment-centric company and saw killer results.  Read more about Case Study: Social Listening Drives Measurable Engagement Results

You know customers are talking about your brand. What you may not know is how these conversations are impacting your marketing goals: site traffic, conversion rate, etc.  We recently worked with a Travel & Entertainment client to better understand the relationship between consumer discussions about a major product launch and CRM behaviors like visits to the site, purchase behavior and even call center activity.   What we found was surprising. Read more about Case Study: Connecting ‘Buzz’ to Customer Behavior

As the adoption of social listening within companies has grown, so has the number of listening platforms to fill the market need. This has resulted in a fragmented and confusing market that can be challenging to navigate.  Read how we make sense of the market. Read more about Social Listening Platforms: Making Sense of the Noise