Social Listening (8)

Most movie buffs would agree – the Golden Globes are much better than the Oscars.  There are many reasons (more casual, free-flowing booze for the stars, best motion picture awards for drama as well as comedy, etc.) but the best reason may be that while you’re watching, you feel like you’re getting a sneak peek on a casual Hollywood dinner party.  The speeches are wittier and the host (who doesn’t love Ricky’s edge?) can toe that fine line between funny and inappropriate (like a favorite uncle who has had too much to drink at Thanksgiving). Read more about Using Social and Search Metrics to Predict the 2012 Golden Globes

Listening to how consumers are talking about your products and services is only half the battle. We work with marketers to integrate consumers' authentic voice into CRM content - resulting in increased customer engagement. Read more about Case Study: Integrating Social Insights to Optimize Email Results

It’s impossible to be part of a marketing discussion today without hearing the word “social” several times.  After being a part of many of these conversations during ad:tech NYC in early November, it was astounding to me how many times marketers use the words social and Facebook inter-changeably.  Social audience = Facebook Fans.  Social media = Facebook ads.  Social content = Facebook posts.  Social measurement = number of Facebook Fans.   Read more about Thinking Beyond Facebook - Three Easy Ways to Expand Your Social Strategy

See if this scenario sounds familiar:  Your boss’s boss just sent an email asking for details of how people are talking about your brand in the social space.  Your boss forwards it to you and says we need the data ASAP and, by the way, there is no budget for a social listening program.  What’s a smart, hard-working marketer to do? Fear not – we’re here to help. Here are the top five ways to execute Social Listening on a (nonexistent) budget. Read more about Social Listening on a Budget: Top Five Ways to Get the Data Without Spending a Dime

Marketers should utilize social listening results to execute informed and relevant messaging in consumer campaigns.  Levergaing social listening insights, we provided this data to a client to help drive stronger customer acquisition numbers. Read more about Case Study: Leveraging Social Listening Results to Support a National Campaign Launch