Social Acquisition (10)

Case Study: Acquiring and Engaging Consumers Through a CRM Roadmap

Smart acquisition is the catalyst for engagement with consumers, but it doesn't stop there. We built a roadmap for acquisition and engagement for an international institution and garned global support for its implementation. Read more about Case Study: Acquiring and Engaging Consumers Through a CRM Roadmap

Facebook App Review: Structuring Apps for Continued Customer Engagement

Ever wonder what makes a Facebook app successful? What is the secret sauce that marketers add to turn a static page app into an engaging experience that expands customer reach and increases brand engagement?  We think the secret sauce lies in an integrated fan acquisition approach that structures FB apps to capture customer insights to inform remarketing, along with fan growth and brand activation.  Read more about Facebook App Review: Structuring Apps for Continued Customer Engagement

Prevent Facebook App Failure: Top 5 Ways to Build a Better App Experience

It feels like everyone has caught a little Facebook app fever.  Apps are sprouting up all over the place – and have become a de facto standard as part of a social strategy.  But in the rush to launch, it’s often easy to make mistakes and design an app that might look good but doesn’t engage the audience.  Read the Top 5 ways to design an app that acquires and engages your audience. Read more about Prevent Facebook App Failure: Top 5 Ways to Build a Better App Experience

Facebook Advertising: The Train Has Left the Station - Are You On It?

Facebook now has more than eight million users and ad revenue estimates showing triple digit growth again in 2011.  Marketers have taken note (fueling the revenue growth) but as with the early stages of any digital channel, rushing in with dollars and no strategy can result in an inefficient marketplace (CPCs outpacing return).  Instead, marketers should first consider how this channel differs from others as well as the strategic questions critical for success. Read more about Facebook Advertising: The Train Has Left the Station - Are You On It?

Case Study: Connecting ‘Buzz’ to Customer Behavior

You know customers are talking about your brand. What you may not know is how these conversations are impacting your marketing goals: site traffic, conversion rate, etc.  We recently worked with a Travel & Entertainment client to better understand the relationship between consumer discussions about a major product launch and CRM behaviors like visits to the site, purchase behavior and even call center activity.   What we found was surprising. Read more about Case Study: Connecting ‘Buzz’ to Customer Behavior

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