Social Listening Tools (2)

See if this scenario sounds familiar:  Your boss’s boss just sent an email asking for details of how people are talking about your brand in the social space.  Your boss forwards it to you and says we need the data ASAP and, by the way, there is no budget for a social listening program.  What’s a smart, hard-working marketer to do? Fear not – we’re here to help. Here are the top five ways to execute Social Listening on a (nonexistent) budget. Read more about Social Listening on a Budget: Top Five Ways to Get the Data Without Spending a Dime

As the adoption of social listening within companies has grown, so has the number of listening platforms to fill the market need. This has resulted in a fragmented and confusing market that can be challenging to navigate.  Read how we make sense of the market. Read more about Social Listening Platforms: Making Sense of the Noise