Social Listening (3)

Error message

Notice: Undefined index: body in read_more_node_view() (line 209 of /home/merkleco/public_html/blog/sites/all/modules/read_more/read_more.module).
11 Jan, 2012

Using Social and Search Metrics to Predict the 2012 Golden Globes

Posted by Danielle Wilkie | Categories: Social Listening, Social Engagement | Tags: Social Listening, Facebook Fan Engagement

Most movie buffs would agree – the Golden Globes are much better than the Oscars.  There are many reasons (more casual, free-flowing booze for the stars, best motion picture awards for drama as well as comedy, etc.) but the best reason may be that while you’re watching, you feel like you’re getting a sneak peek on a casual Hollywood dinner party.  The speeches are wittier and the host (who doesn’t love Ricky’s edge?) can toe that fine line between funny and inappropriate (like a favorite uncle who has had too much to drink at Thanksgiving). Read more about Using Social and Search Metrics to Predict the 2012 Golden Globes

21 Nov, 2011

Thinking Beyond Facebook - Three Easy Ways to Expand Your Social Strategy

Posted by Rich Fleck | Categories: Facebook, Social Listening, Social CRM | Tags: Social Media Strategy, Social Networks, Social Listening

It’s impossible to be part of a marketing discussion today without hearing the word “social” several times.  After being a part of many of these conversations during ad:tech NYC in early November, it was astounding to me how many times marketers use the words social and Facebook inter-changeably.  Social audience = Facebook Fans.  Social media = Facebook ads.  Social content = Facebook posts.  Social measurement = number of Facebook Fans.   Read more about Thinking Beyond Facebook - Three Easy Ways to Expand Your Social Strategy

Pages