Social Targeting (2)

You have a ton of fans, maybe even an editorial calendar to schedule FB messages, but is everyone getting the same message? Did you know that on average, only 2% of a brand’s fans engage with their Facebook messaging directly?  Given the importance of fan interaction with posts to drive FB graph rank, we think there is a better way to engage your fans…. Read more about Engage Your Facebook Fans: Shift from Mass to Targeted Facebook Messaging

With Facebook reaching 800 million users, consumer adoption of social media has grabbed the attention of most marketers.  It’s hard to read a marketing article today that doesn’t mention social media – it’s the topic of most conversations.  It’s no longer an emerging media – it’s an established presence in the minds of consumers (46% of people globally log in to a social network daily.)  In our rush to establish a social presence, marketers built Facebook pages, created apps, and started Tweeting;  however, consumers now expect more. To move to the next level, marketers should apply true CRM tactics to drive measurable results and sustain long-term consumer engagement. Read more about It’s Time to Stop Treating Social Like Mass Media