Social Media ROI (8)

It feels like everyone has caught a little Facebook app fever.  Apps are sprouting up all over the place – and have become a de facto standard as part of a social strategy.  But in the rush to launch, it’s often easy to make mistakes and design an app that might look good but doesn’t engage the audience.  Read the Top 5 ways to design an app that acquires and engages your audience. Read more about Prevent Facebook App Failure: Top 5 Ways to Build a Better App Experience

Facebook now has more than eight million users and ad revenue estimates showing triple digit growth again in 2011.  Marketers have taken note (fueling the revenue growth) but as with the early stages of any digital channel, rushing in with dollars and no strategy can result in an inefficient marketplace (CPCs outpacing return).  Instead, marketers should first consider how this channel differs from others as well as the strategic questions critical for success. Read more about Facebook Advertising: The Train Has Left the Station - Are You On It?

Our goal is to help educate and encourage marketers to integrate social as a key component of their overall marketing strategy.  No silos, no vacuums, no isolation.  Consumers are inherently social so we believe there should be a social component to everything we do as marketers. 

Consumer connections and social behaviors are here to stay.  We’re at a point now for social to drive results, it’s now about moving from “what” to do to “how” to do it.     Read more about Our Blogging Mission @ Merkle Connect: We’re Not Here to Push a Social Agenda