Social Data Integration (4)

This week, Ad Age tackled the topic of integrating social data into existing CRM databases.  Putting these two together is a big opportunity for marketers and Merkle Connect was profiled... Read more about Ad Age: Marketers Struggle to Marry Social Media and CRM

At Merkle Connect, we believe social isn’t a just a channel – it’s a way of doing business.  Integrating social media’s key data points into an existing customer database gives companies a more complete customer view to drive increased return across all digital channels. Read more about Forrester 2011 to 2016 Digital Forecast: Focus on Social Data Integration

With Facebook reaching 800 million users, consumer adoption of social media has grabbed the attention of most marketers.  It’s hard to read a marketing article today that doesn’t mention social media – it’s the topic of most conversations.  It’s no longer an emerging media – it’s an established presence in the minds of consumers (46% of people globally log in to a social network daily.)  In our rush to establish a social presence, marketers built Facebook pages, created apps, and started Tweeting;  however, consumers now expect more. To move to the next level, marketers should apply true CRM tactics to drive measurable results and sustain long-term consumer engagement. Read more about It’s Time to Stop Treating Social Like Mass Media

Our goal is to help educate and encourage marketers to integrate social as a key component of their overall marketing strategy.  No silos, no vacuums, no isolation.  Consumers are inherently social so we believe there should be a social component to everything we do as marketers. 

Consumer connections and social behaviors are here to stay.  We’re at a point now for social to drive results, it’s now about moving from “what” to do to “how” to do it.     Read more about Our Blogging Mission @ Merkle Connect: We’re Not Here to Push a Social Agenda