F8 Announcements (1)

Top 5 Social CRM Implications of the New Facebook Platform

Posted by Heather Frick | Categories: Facebook | Tags: F8 Announcements

At the recent F8 developers conference, we heard Facebook announce a ton of new features, including the new profile layout called “Timeline”, a new class of apps for marketers called “canvas apps” (largely relevant for news and media brands) and a new set of plug-ins that leave the “like” button in the dust. Whereas these features will have some major sex-appeal to consumers and brand marketers alike, what gets our juices flowing aren’t so much the features themselves, but rather what the new platform will mean to social CRM focused marketers who care about things like consumer insights, targeting, and value. Read more about Top 5 Social CRM Implications of the New Facebook Platform

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