Facebook (4)

When Facebook announced the “open graph” in 2010, marketers everywhere rushed to figure out how to get on board with this new “social graph”. Read more about 5 Reasons Why Social SSO Can Be a Marketing Dead-End

SXSW doesn’t disappoint and this year was no different.  Content abounds and everyone has a POV but we focused on the social perspectives.  Here are a few highlights, straight from the heart of Texas courtesy of Brianna Littlepage and myself:

Overarching theme - Opportunity for real time data to drive value for marketers & improve social consumer brand experience across digital touch points:  

-Marketers are clamoring for the best way to gauge “Social ROI” beyond just the amount of Facebook fans and Twitter followers Read more about SXSW from a Social POV

Social media was big in 2011 and is poised for an even bigger year in 2012.  Learn how top marketers are shifting to customer-centric social strategies in Rich Fleck’s DestinationCRM article. Read more about Customer-Centric Social Media: Poised and Ready for 2012

Facebook has more than eight million users and ad revenue estimates showing triple digit growth in 2011.  Marketers have taken note (fueling the aforementioned revenue growth) but as with the early stages of any digital channel, rushing in with dollars and no strategy can result in an inefficient marketplace (where CPCs outpace return).  Instead, marketers should first consider how this channel differs from others and the critical questions for success. Read more about Facebook Advertising: How it's Different, How it Works and How to Make it Hum