Social CRM (3)

Error message

Notice: Undefined index: body in read_more_node_view() (line 209 of /home/merkleco/public_html/blog/sites/all/modules/read_more/read_more.module).
13 Mar, 2012

Facebook's Elusive ROI via Social Media Insider

Posted by Kerri Driscoll | Categories: In The News | Tags: Social Media ROI, Social CRM

Last week, Rich Fleck once again took to the Social Media publishing universe to further the discussion on why marketers need to move away from page-centric metrics on Facebook and toward a customer-centric approach. Read more about Facebook's Elusive ROI via Social Media Insider

13 Feb, 2012

Ad Age: Marketers Struggle to Marry Social Media and CRM

Posted by Danielle Wilkie | Categories: In The News | Tags: Social CRM, Social Data Integration

This week, Ad Age tackled the topic of integrating social data into existing CRM databases.  Putting these two together is a big opportunity for marketers and Merkle Connect was profiled... Read more about Ad Age: Marketers Struggle to Marry Social Media and CRM

Pages