Our Blogging Mission @ Merkle Connect: We’re Not Here to Push a Social Agenda
Our goal is to help educate and encourage marketers to integrate social as a key component of their overall marketing strategy. No silos, no vacuums, no isolation. Consumers are inherently social so we believe there should be a social component to everything we do as marketers.
Consumer connections and social behaviors are here to stay. We’re at a point now for social to drive results, it’s now about moving from “what” to do to “how” to do it.
How = data integration + insights + technology + strategy
All of these ingredients must be present to move from social as a “shiny object” to social as a driver of consumer value and engagement. It’s all possible and leading marketers are getting there – but it’s not easy.
Topics like #social crm, #connected fans, #social reach, #data integration, #social ROI are key components in this transition. And they are topics we are passionate about – you’ll see them pop up frequently on this blog.
Our objective is to use this blog as a tool to help you begin stitching together the tools, strategy, and tactics to move social from a mass media to a targeted, consumer-centric vehicle.