Merkle Connect + Social Amp = New Social CRM ♥pportunities

We’re smiling here at Merkle Connect.  Social Amp is now officially part of Merkle Connect – adding a group of wicked smart, socially-passionate marketers to our team.  We’re excited because this integration of services and technology will help drive new marketing opportunities for marketers.  Here’s how:

Site and social integration.  We know that consumers are increasingly relying on their social networks for help in making buying decisions.   Social Amp’s technology helps marketers integrate your social audience with your site audience, combining the engagement power of social with the conversion power of your website.  In one seamless consumer experience, we are inserting highly relevant content at a key website decision-point – leveraging the influence of a consumer network influence to help drive site conversion.

Connection to ROI.  It’s hard to connect social behaviors to ROI – we’ve heard that from many marketers.  Our new solution helps us change the game.  With social data integrated on the site, we can now connect social behaviors to conversion and revenue – giving us visibility into the value of a social behavior, Facebook fan, and social ROI.  For example, we just helped a current client realize that fans who connect with Social Amp apps purchase 79% more on average than a buyer who does not connect.  They can now make more informed social CRM decisions!

Social personalization.  With connection between site and social, we are now able to personalize website experiences using social behaviors.  Driving content based on the products a visitor has liked, specializing site offers based on a visitor’s social influence, or tailoring site messaging based on gender will help drive site engagement and conversion.  And site implementation using Social Amp modules does not require a heavy coding effort and can be done in a matter of weeks, from design to implementation. 

These are just a few of the ways combining Social Amp’s technology with Merkle Connect’s agency solutions is creating new marketing opportunities.  There’s more to come!  Stay tuned to this space for more details.  We’ll keep you updated as we roll out our new solution offering.