Merkle Acquires Social Amp - Leading Facebook Open Graph Developer

Today was a big day at Merkle Connect.

Merkle announced the acquisition of Social Amp - the leader in Facebook Open Graph marketing and OAuth solutions - and the incorporation of the team and technology into Merkle Connect.  Social Amp's platform reinforces our position as the only social agency in the market focused on connecting social data with customer data.  This acquisition dovetails perfectly with existing client efforts around understanding social ROI, driving more engaging brand site experiences and incorporating social data into the CRM perspective.

As an added bonus, we really dig the Social Amp team - fun, smart and talented peeps we are thrilled to have on the Merkle Connect squad.

Read the full press release here.