LinkedIn: Getting Started

With over 135 million members worldwide, it’s no wonder LinkedIn has over 2 million company pages on its site.  LinkedIn has been expanding its list of products and services geared toward brands, and now includes offerings that allow brands to:

• Share company updates
• Feature products and services
• Target professionals with product and company recommendations

Although you may not be taking advantage of all that LinkedIn has to offer – hopefully you’ve gotten started with the basics of setting up your account, uploading your logo to your brand page, sharing your contact information and defined your products/services. So what’s next?

 Since we’re a social CRM agency, we suggest starting with targeting.  Get smart about the content you’re showing to followers and potential LinkedIn prospects. Did you know that instead of showing everyone your full list of products and services, you can customize content to match your target audience segments on LinkedIn?  Because if you are Dell, you aren’t trying to sell a Dell Workstation Solution to a student, so why make students sort through your LinkedIn products page to find what they need?  

Instead, use LinkedIn’s personalization feature to define up to 30 distinct audience segments based on attributes such as industry, job function, seniority, geography and company size. For each of these segments you can specify product and services content to match audience interests. This way Dell’s Workstation Solution is appropriately featured for an employee working at Merkle instead of a student.

Just another way to deliver targeted messages in the social space.