Facebook Advertising: The Train Has Left the Station - Are You On It?

Facebook now has more than eight million users and ad revenue estimates showing triple digit growth again in 2011.  Marketers have taken note (fueling the revenue growth) but as with the early stages of any digital channel, rushing in with dollars and no strategy can result in an inefficient marketplace (CPCs outpacing return).  Instead, marketers should first consider how this channel differs from others as well as the strategic questions critical for success.
> Read our Facebook Adertising POV