Danielle Wilkie's blog

Searching for the start up vibe with the stability of a profitable company? Want to create amazing social experiences on the sites of top brands? Always thinking up new and interesting ways to leverage social APIs? Come check us out. Read more about We're Hiring!

This week, Ad Age tackled the topic of integrating social data into existing CRM databases.  Putting these two together is a big opportunity for marketers and Merkle Connect was profiled... Read more about Ad Age: Marketers Struggle to Marry Social Media and CRM

Merkle kicked off 2012 with the inaugural Digital CRM Executive Exchange. We brought together marketing executives from various industries to exchange practical, industry-tested methods of how they each use information, analytics and technology to inform digital media and customer interactions. Merkle Connect was a key presenter... Read more about Top Social Buzz from Merkle’s 2012 Digital CRM Executive Exchange

Today was a big day at Merkle Connect.

Merkle announced the acquisition of Social Amp - the leader in Facebook Open Graph marketing and OAuth solutions - and the incorporation of the team and technology into Merkle Connect. Read more about Merkle Acquires Social Amp - Leading Facebook Open Graph Developer

Facebook advertising continues to grow with marketers looking for ways to drive better ROI for the dollars spent.   To date, Facebook has not invested in the infrastructure required to support bigger advertisers leaving the Ad Manager option less than perfect.  As such, a bevy of ad platforms has arisen via access to Facebook’s Ads API to provide the tools required to drive smarter advertising and better return for advertisers. Read more about Facebook Third Party Ad Platform Considerations