Brianna Littlepage's blog

28 Oct, 2011

Facebook App Review: Structuring Apps for Continued Customer Engagement

Posted by Brianna Littlepage | Categories: Social Acquisition, Facebook, Social CRM | Tags: Facebook Apps, Facebook Fan Acquisition

Ever wonder what makes a Facebook app successful? What is the secret sauce that marketers add to turn a static page app into an engaging experience that expands customer reach and increases brand engagement?  We think the secret sauce lies in an integrated fan acquisition approach that structures FB apps to capture customer insights to inform remarketing, along with fan growth and brand activation.  Read more about Facebook App Review: Structuring Apps for Continued Customer Engagement

28 Oct, 2011

Case Study: Acquiring and Engaging Consumers Through a CRM Roadmap

Posted by Brianna Littlepage | Categories: Social Acquisition, Facebook | Tags: Facebook Apps, Facebook Fan Acquisition

Smart acquisition is the catalyst for engagement with consumers, but it doesn't stop there. We built a roadmap for acquisition and engagement for an international institution and garned global support for its implementation. Read more about Case Study: Acquiring and Engaging Consumers Through a CRM Roadmap

28 Oct, 2011

Case Study: Acquiring and Engaging Consumers Through a CRM Roadmap

Posted by Brianna Littlepage | Categories: Social Acquisition, Facebook | Tags: Facebook Apps, Facebook Fan Acquisition

Smart acquisition is the catalyst for engagement with consumers, but it doesn't stop there. We built a roadmap for acquisition and engagement for an international institution and garned global support for its implementation. Read more about Case Study: Acquiring and Engaging Consumers Through a CRM Roadmap

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