Brianna Littlepage's blog

Facebook fans are great! And followers are wonderful!  In the past few years, we have seen a strong push from marketers to grow their Facebook audience size and many have been very successful.  The question remains, how successful are brands at driving engagement? It’s not unusual to see 2-3% of fans driving 100% of engagement. Establishing metrics to track Facebook audience engagement can prove more effective than working only from high level Facebook Insights. Here are 5 metrics to track as you begin to look beyond acquisition and start focusing on delivering engagement through Facebook. Read more about 5 Metrics to Determine if Your Facebook Audience is Engaged

It’s that time of the year when people get serious about shopping, looking for the hot deals, researching products and paying close attention to reviews. Much of this is done online, so in some ways it is not surprising that 57% of online consumers report talking more to their friends online than offline, with 9 out of 10 placing trust in peer recommendations. With so much importance placed on these online references, its time for retailers to start thinking about how to bring that social shopping experience in-store. There’s got to be a way to shift social commerce from online-only experience, to a fully integrated in-store experience. But how? Read more about Holiday Wish Lists: Putting Social Into Your Secret Santa Shopping Trip

With over 135 million members worldwide, it’s no wonder LinkedIn has over 2 million company pages on its site.  LinkedIn has been expanding its list of products and services geared toward brands, and now includes offerings that allow brands to:

• Share company updates
• Feature products and services
• Target professionals with product and company recommendations

Although you may not be taking advantage of all that LinkedIn has to offer – hopefully you’ve gotten started with the basics of setting up your account, uploading your logo to your brand page, sharing your contact information and defined your products/services. So what’s next? Read more about LinkedIn: Getting Started

For more engagement and stronger returns on social programs, marketers should shift from mass communication to a targeted messaging approach. Read how we helped a client make the change and how it impacted their results. Read more about Case Study: Shifting from Mass to Targeted Messaging on Facebook

You have a ton of fans, maybe even an editorial calendar to schedule FB messages, but is everyone getting the same message? Did you know that on average, only 2% of a brand’s fans engage with their Facebook messaging directly?  Given the importance of fan interaction with posts to drive FB graph rank, we think there is a better way to engage your fans…. Read more about Engage Your Facebook Fans: Shift from Mass to Targeted Facebook Messaging