Heather Frick's blog

When Facebook announced the “open graph” in 2010, marketers everywhere rushed to figure out how to get on board with this new “social graph”. Read more about 5 Reasons Why Social SSO Can Be a Marketing Dead-End

This past fall at the annual Facebook developers’ conference (F8) Mark Zuckerberg announced a revamp of the site and that he was "helping to define a brand-new language for how people connect."

"When we started," he explained, "the vocabulary was really limited. You could only express a small number of things, like who you were friends with. Then last year, when we introduced the Open Graph, we added nouns, so you could like anything that you wanted.” Specifically, he went  on to say that “this year, we're adding verbs. We're going to make it so you can connect to anything in any way you want." It was all part of "building this language for how people connect," he said. Although Facebook is officially referring to the verb + noun construct as a “gesture”, the media coined the term “Zuckerverb” as a more descriptive moniker for this new social language. Read more about What the #@%! is a “Zuckerverb”?

Just because you have a few like buttons on your product pages does not mean your site is truly “social”. Consumers move seamlessly between social networks and brand websites (50% of all Facebook users stay logged in at all times!). To keep up with socially savvy consumers, Marketers need to start integrating their social audience with their site audience to create a truly social site experience. Read more about Socialize Your Site: Top 5 Ways to Connect Your Site and Social Audience

Recently I received an email from Target asking me to Like them on Facebook. Not too long after that, a friend of mine forwarded me an email that he received from 1800Flowers. Both of these emails are interesting and timely examples of how brands are beginning to integrate social with email – finally getting closer to the way consumers engage seamlessly with brands.  Let’s take a closer look at emails to hone in on the good, the not-so-good, and the opportunity. Read more about Integrating Social into Email - Who Does It Best? Target vs. 1800Flowers

Listening to how consumers are talking about your products and services is only half the battle. We work with marketers to integrate consumers' authentic voice into CRM content - resulting in increased customer engagement. Read more about Case Study: Integrating Social Insights to Optimize Email Results