Kerri Driscoll's blog

Once again, our very own Rich Fleck is featured in a pub continuing the discussion on social media. Read more about The Facebook Metrics You Should Be Tracking Via iMedia Connection

Yesterday, Mark Zuckerberg announced an agreement to acquire Instagram for one billion dollars - you read that right - imagine our best Austin Powers voice here, pinky finger curled next to our lip…”one BILLION dollars”…

Elevator and breakroom talk here at Merkle Connect had one resounding theme: why so much?

Is Facebook flying blind in trying to drive value before its IPO?

We doubt it. We believe it’s a combination of a few things. Read more about Facebook Acquires Instagram: For A Price Too High?

Loyalty360 recently interviewed Rich Fleck to discuss the Social Amp acquisition and the future of the Social CRM marketplace. Rich touches on measuring Social ROI, understanding loyalty from a unique angle, and driving marketers to make more informed decisions. Read more about The Next Stage in Social CRM via Loyalty360

SXSW doesn’t disappoint and this year was no different.  Content abounds and everyone has a POV but we focused on the social perspectives.  Here are a few highlights, straight from the heart of Texas courtesy of Brianna Littlepage and myself:

Overarching theme - Opportunity for real time data to drive value for marketers & improve social consumer brand experience across digital touch points:  

-Marketers are clamoring for the best way to gauge “Social ROI” beyond just the amount of Facebook fans and Twitter followers Read more about SXSW from a Social POV

Last week, Rich Fleck once again took to the Social Media publishing universe to further the discussion on why marketers need to move away from page-centric metrics on Facebook and toward a customer-centric approach. Read more about Facebook's Elusive ROI via Social Media Insider