Ad Age: Marketers Struggle to Marry Social Media and CRM
This week, Ad Age tackled the topic of integrating social data into existing CRM databases. Putting these two together is a big opportunity for marketers and Merkle Connect was profiled as a company doing just that. The technology to make this happen does exist today and with thoughtful permissioning and the right strategic approach, marketers can begin to leverage social data insights to enhance existing CRM programs. Rather than technology hurdles, it liekly will be the organizational "siloed" approach to marketing that could keep companies from realizing the full value of an integrated social CRM approach. Read the full article here.