When Facebook announced the “open graph” in 2010, marketers everywhere rushed to figure out how to get on board with this new “social graph”. Read more about 5 Reasons Why Social SSO Can Be a Marketing Dead-End

Once again, our very own Rich Fleck is featured in a pub continuing the discussion on social media. Read more about The Facebook Metrics You Should Be Tracking Via iMedia Connection

As consumers have embraced social media, they have discovered new ways to connect with friends, comment on products, interact with brands, and make buying decisions.  This explosion in social behavior has resulted in an increase in data for marketers to leverage in gaining new insights about their customers.  In response to the consumer adoption of social media, marketers now have: Read more about Data, Data, Data Everywhere

Yesterday, Mark Zuckerberg announced an agreement to acquire Instagram for one billion dollars - you read that right - imagine our best Austin Powers voice here, pinky finger curled next to our lip…”one BILLION dollars”…

Elevator and breakroom talk here at Merkle Connect had one resounding theme: why so much?

Is Facebook flying blind in trying to drive value before its IPO?

We doubt it. We believe it’s a combination of a few things. Read more about Facebook Acquires Instagram: For A Price Too High?

Searching for the start up vibe with the stability of a profitable company? Want to create amazing social experiences on the sites of top brands? Always thinking up new and interesting ways to leverage social APIs? Come check us out. Read more about We're Hiring!