Integrating Social and CRM

Social CRM is more than networks, fans, and followers.

It’s about understanding consumer connections and using that intelligence to change the way we activate a socially-connected consumer audience.


  • Insight: as marketers, we’re living in a social ROI-free zone right now. However, this lack of measurement is limiting the growth of social.


  • Clarity: the volume of social noise is often deafening. Rapid growth of social has lead to rapid confusion – limiting marketers’ ability to make informed social decisions.


  • Dialog: as marketers, we spend a lot of time posting messages to a wall. Wall-talk, if you will. Unfortunately, this one-way conversation doesn’t engage social consumers.


Merkle Connect’s social CRM approach is different. By applying a true CRM lens, we help marketers get to know their social audience – creating clarity and insight to make smart social decisions.

Merkle Acquires Social Amp

Merkle has acquired New York-based Social Amp, a recognized authority in Facebook Open Graph marketing and OAuth solutions for Fortune 500 brands and global agencies.