Social CRM is more than networks, fans, and followers.
It’s about understanding consumer connections and using that intelligence to change the way we activate a socially-connected consumer audience.
Insight: as marketers, we’re living in a social ROI-free zone right now. However, this lack of measurement is limiting the growth of social.
Clarity: the volume of social noise is often deafening. Rapid growth of social has lead to rapid confusion – limiting marketers’ ability to make informed social decisions.
Dialog: as marketers, we spend a lot of time posting messages to a wall. Wall-talk, if you will. Unfortunately, this one-way conversation doesn’t engage social consumers.
Merkle Connect’s social CRM approach is different. By applying a true CRM lens, we help marketers get to know their social audience – creating clarity and insight to make smart social decisions.